Superior Fishing Lures LLC

UP Made Fishing LuresSuperior Fishing Lures LLC is the result of my desire to create an American Made product. I wanted to show my daughter that Americans can still make a living creating a product without the need to ship production overseas. I also wanted to demonstrate that you can make a living doing what you love and we love fishing so here we are.

Our family business is located in the Upper Peninsula of Michigan. Our township alone has 52 lakes and streams and rivers are abundant. There is no shortage of water in which to product test and no shortage of fishermen to try them out. That said our products are tested by local fishermen and the results have been wonderful.

As this is a family business we are always open to suggestions. We want to hear what you think of our products and what you would like to see from us in the future. After all we’re making our product for you. Well, you and me. I fish with them too. Either way your suggestions benefit all of us.

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